Considering a Marketing and Communications Approach for an Institutional Repository

• Autores: Heleen Gierveld
• Localización: Ariadne, ISSN-e 1361-3200, Nº. 49, 2006
• Idioma: inglés
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• Resumen

  • Heleen Gierveld proposes a market-oriented approach to increase the rate of deposit to an institutional repository.