The rise and fall of the marketing mix: the evolution of and the debate sorrounding the concept

• Autores: Marta Frasquet Deltoro, Teresa María Vallet Bellmunt
• Localización: Esic market, ISSN 0212-1867, Nº 121, 2005, págs. 115-168
• Idioma: español
• Títulos paralelos:
  • Auge y declive del marketing-mix: evolución y debate sobre el concepto
• Enlaces
  • Texto completo  1    2  
• Dialnet Métricas: 6 Citas
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