Escalas de medida del concepto de orientación al mercado: revisión crítica de su contenido y de sus propiedades psicométricas

• Autores: Luis Ignacio Álvarez González, Rodolfo Vázquez Casielles, María Leticia Santos Vijande
• Localización: Esic market, ISSN 0212-1867, Nº 120, 2005, págs. 121-202
• Idioma: español
• Títulos paralelos:
  • Measuring scales of the concept of market orientation
• Enlaces
  • Texto completo  1 (pdf)   2  
• Dialnet Métricas: 3 Citas
• Referencias bibliográficas
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