Ávila Rodríguez Esmérido Evaristo, Martínez Gilma Tablada, Ávila Ortega Robert Patricio, Evelin Roxana Alvarado Pazmiño
La investigación titulada Empleo de la Inteligencia Artificial en proyectos de investigación social, se propone crear una estrategia con el uso de la Inteligencia Artificial para la implementación práctica en proyectos de investigación social. Para ello se utilizó un diseño no experimental, con enfoque cualitativo y alcance propositivo, tomando una muestra del 42 % de los docentes de la Facultad de Ciencias Jurídicas, Sociales y de la Educación, de la Universidad Técnica de Babahoyo, que cuenta con 106 docentes investigadores. Mediante una encuesta virtual, con un cuestionario de cuatro preguntas que permiten analizar las características variadas de la muestra.
The research, entitled "Use of Artificial Intelligence in Social Research Projects," aims to create a strategy for the practical implementation of Artificial Intelligence in social research projects. A non-experimental design with a qualitative approach and proactive scope was used, taking a sample of 42% of the faculty members of the Faculty of Law, Social Sciences, and Education at the Technical University of Babahoyo, which has 106 faculty researchers. The study was conducted using a virtual survey, using a four-question questionnaire that allows for the analysis of the sample's varied characteristics. The questionnaire consists of ten multiple-choice questions to measure the variables, in addition to questions that provide a general characterization of the sample. The study concluded that there is a lack of awareness and limited use of digital tools in social research, especially in community engagement processes, as well as the factors that hinder their use and the need for training.