Acceso usuarios
Palma Castro Jamy Janeth, Sosa Alvarado Yuritzy Paola, López Muñoz Luisana Melina, Benítez Banchón Rebeca Esther
Este proyecto tiene como finalidad impulsar el posicionamiento de la marca emprendedora “La Pinta”, un restaurante localizado en la ciudad de Babahoyo, provincia de Los Ríos.
Su ubicación privilegiada a orillas del río le permite brindar a sus visitantes una experiencia culinaria acompañada de una imponente vista panorámica, convirtiéndolo en un espacio ideal para disfrutar de momentos agradables en un ambiente relajado y atractivo. La estrategia se orienta a consolidar una identidad visual sólida a través de publicaciones en redes sociales, con el propósito de generar una conexión auténtica con el público y diferenciarse efectivamente dentro del mercado local. Esta iniciativa surge de la necesidad de fortalecer la presencia de la marca en entornos digitales, aprovechando su entorno natural como un elemento clave para destacar frente a sus competidores. Durante el desarrollo del proyecto se emplearon herramientas de recolección de información que permitieron obtener una visión general del negocio y de su percepción en el entorno.
This Project alims to boost the positioning of the entrepreneurial Brand “La Pinta,” a restaurant located in the city of Babahoyo, Los Ríos province. Its privileged location by the river offers visitors a culinary experiencia acompañad by an impressive panoramic view, making it an ideal space to enjoy pleasant moments in a relaxed and attractive atmosphere. The strategy focuses on consolidación a strong visual identity through social media posts, aiming to créate an autentica connection with the audience and effectively differentiate within the local market. This initiative arises from the need to strengthen the brand’s presence in digital environments, leveraging its natural surroundings as a key element to stand out from competitors. During the Project development, data collection tools were used to gain a general understanding of the business and its perception in the environment. To support this proposal, a mixed methodology was applied, combining qualitative and cuantitativo aproches. The qualitative approach included interviews and direct observación to understand the contexto of the venture and its perceptions, while the quantitative approach used surveys with 50 people from Babahoyo, ensuring representative data. This combination allowed for a comprehensive approach and greater validation of results, recognizing the positive aspects of the business based on its tradición and gastronomy, with potential both to modernize and to build custiera royalty through a renewed visual identity and digital strategy.
