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This study examines how the salience of social movements influences public procurement decisions and how agency mission shapes these responses. Findings show heightened social movement salience correlates with greater spending on minority-owned businesses, particularly among agencies without explicit equity-oriented missions. The results underscore the moderating role of organizational missions in shaping responsiveness to external pressures. This research contributes to scholarship on social public procurement, organizational behavior, and mission-driven responsiveness, offering practical insights for advancing equity in public procurement.
