Acceso usuarios
Ho Ngoc Hien
, Phan Dang Hai
Protecting consumer rights in e-commerce is a key factor in building a transparent and sustainable e-commerce environment. In Vietnam, despite progress in e-commerce development, one of the challenges is the lack of a legal framework and the ineffective enforcement of laws protecting consumer rights in ecommerce. Relying on the doctrinal research methodology, this article focuses on researching and analyzing legal regulations for consumer protection in the e-commerce activities of major organizations and countries worldwide, including the United States, the European Union, and Japan. Based on a comparison with the current situation in Vietnam, the article offers recommendations for Vietnam as it improves its consumer protection laws in e-commerce.
