Evaluación de las Redes Sociales en el Proceso de Selección de Personal

• Autores: Inés Küster Boluda, Delaney Clinton.
• Localización: UCJC Business & Society Review, ISSN-e 2659-3270, Vol. 23, Nº. 89, 2026, págs. 160-201
• Idioma: español
• DOI: 10.57087/ucjcbsr.2026.23.89.5058
• Títulos paralelos:
  • Evaluating Social Networking Sites in Recruitment
• Enlaces
  • Texto completo
• Resumen
  • español

    Este estudio examina cómo la calidad de la información, la fiabilidad, la eficacia y la facilidad de uso percibida afectan a la calidad de LinkedIn y Facebook en la contratación. Según los datos de 200 participantes, los cuatro factores influyen positivamente en la calidad del sitio, lo que a su vez aumenta la intención de presentar una solicitud. Los resultados ayudan a los empleadores a elegir redes sociales eficaces para publicar ofertas de empleo y ofrecen una perspectiva académica sobre la integración de estas plataformas en las estrategias de marketing de contratación.

  • English

    This study examines how information quality, trustworthiness, effectiveness, and perceived ease of use affect the quality of LinkedIn and Facebook in recruitment. Based on 200 participants, all four factors positively influence site quality, which in turn boosts intent to apply. The findings help employers choose effective SNSs for job postings and offer academic insight into integrating these platforms into recruitment marketing strategies.

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