La Implementación de la Responsabilidad Social Corporativa en las Marinas Españolas: Un Análisis de Impulsores y Barreras

• Autores: Manuel Jiménez, José Sánchez Fung, Maria Belen Salas Compas, Lidia López Marfil
• Localización: UCJC Business & Society Review, ISSN-e 2659-3270, Vol. 23, Nº. 89, 2026, págs. 60-109
• Idioma: español
• DOI: 10.57087/ucjcbsr.2026.23.89.4991
• Títulos paralelos:
  • Implementation of Corporate Social Responsibility in Spanish Marinas: An Analysis of Drivers and Barriers
• Enlaces
  • Texto completo
• Resumen
  • español

    Las marinas son infraestructuras costeras para el atraque, alojamiento y servicios turísticos. Su futuro está en riesgo, y las estrategias de responsabilidad social corporativa (RSC) pueden garantizar un desarrollo sostenible. Este estudio analiza el conocimiento, la intención y la implementación de la RSC en 85 marinas españolas utilizando Modelado de Ecuaciones Estructurales de Mínimos Cuadrados Parciales. Los resultados muestran que la falta de conocimiento y la ausencia de regulación dificultan la adopción de la RSC, mientras que los beneficios económicos y la presión de los stakeholders no son impulsores clave

  • English

    Marinas are coastal infrastructures designed for tourist docking, lodging, and services. Their future is at risk, and corporate social responsibility (CSR) strategies can ensure sustainable development. This study analyzes knowledge, intention, and implementation of CSR in 85 Spanish marinas using Partial Least Squares Structural Equation Modeling. Results show lack of knowledge and absent regulations hinder CSR adoption, while economic benefits and stakeholder pressure are not key drivers. Findings offer insights for policymakers and managers to design sustainable strategies.

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