Usabilidade e sofisticação dos websites: um caminho para a satisfação no retalho online

• Luísa Augusto ^[2] ; Sara Santos ^[2] ; Pedro Manuel do Espírito Santo ^[1]
  1. [1] Instituto Politécnico de Coimbra

     Instituto Politécnico de Coimbra

     Coimbra (Sé Nova), Portugal

     
  2. [2] Instituto Politécnico Viseu, ESEV, Portugal
• Localización: RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação, ISSN-e 1646-9895, Nº. Extra 34, 2020, págs. 542-556
• Idioma: portugués
• Títulos paralelos:
  • Usability and sophistication of websites: a path to satisfaction in online retail
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    The development of new technologies has allowed websites to be visually more attractive to their visitors. This visual appeal has relevance in the consumers’ perceptions, in particular in the perception about the sophistication of the website. In this context, we developed a study that sought to analyze the relationship between the website’s visual appeal, usability and sophistication in online satisfaction. From the data sample collected, consisting of 223 observations, the results obtained through estimation using structural equations model (SEM) highlight the importance of presenting products in online stores. Thus, website visual appeal shows effects on usability and sophistication. Additionally, website usability has an influence on the sophistication of the site and online satisfaction.

  • português

    O desenvolvimento das novas tecnologias tem permitido que os websites sejam visualmente mais atraentes para os seus visitantes. Este apelo visual tem relevância nas perceções dos consumidores, em particular na perceção acerca da sofisticação do website. Neste âmbito, desenvolvemos um estudo que procurou analisar a relação entre o apelo visual do website, a usabilidade e a sofisticação na satisfação online. Pela amostra de dados recolhida, constituída por 223 observações, os resultados foram obtidos através de estimação de um modelo de equações estruturais (SEM). O apelo visual do website evidencia efeitos na usabilidade e na sofisticação do website. Adicionalmente, a usabilidade do website tem influência na sofisticação do website e na satisfação online.

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