Argentina
The increase in labor inequality and the gender gap, in the face of the continuous advance of neoliberalism, puts on stage discourses of self-employment through the figure of the entrepreneur. Being entrepreneurs is presented as a solution to economic sustainability and family reconciliation, making the subjects responsible for their wellbeing. The text exploratively seeks to reconstruct the symbolic universe of women entrepreneurs in order to find there ways of doing with the commodification-of-itself, and to cut from care, something of it. Through the analysis of articles and interviews, the continuities and discontinuities that the experience of the entrepreneurial ethos provokes in gender roles at the time are recovered. With the political purpose of finding ways out of the logic of capital, we pick up the cracks and conjecture about the senses of care that lie in them, to wonder about their potential to do something different.