Orientación emprendedora y ventaja competitiva de los negocios de artesanía en un ambiente de incertidumbre

• Autores: Gustavo León Vargas, Arcelia Toledo López, Luis Mendoza
• Localización: Contaduría y administración, ISSN 0186-1042, ISSN-e 2448-8410, Vol. 71, Nº. 3, 2026, págs. 1-28
• Idioma: español
• Títulos paralelos:
  • Entrepreneurial orientation and competitive advantage of handicrafts businesses in an environmental uncertainty
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Las repercusiones de un ambiente de incertidumbre afectan la operación de los micro y pequeños negocios (MyPes). Negocios que por su tamaño y escasez de recursos son más vulnerables a los cambios del entorno. Tal es el caso de las MyPes de artesanía que han sobrevivido por años a diferentes crisis. El objetivo del estudio fue analizar cómo la orientación emprendedora afecta la ventaja competitiva de las MyPes de artesanía en el ambiente incierto del COVID-19. Con un enfoque cuantitativo, un cuestionario estructurado fue aplicado a 92 MyPes de artesanía. Los hallazgos demuestran que la ventaja competitiva por diferenciación y liderazgo en costos es influenciada por la orientación emprendedora. La proactividad e innovación fueron las prácticas que más influyeron en la ventaja competitiva de los negocios de artesanía durante la pandemia

  • English

    Uncertain environmental shocks affect the micro and small businesses (MSEs) operation. Businesses that, due to their size and scarce resources, are more vulnerable to environmental changes. Such is the case of handicraft MSEs have survived different crises for years. The study aimed to analyze how entrepreneurial orientation affects the competitive advantage of handicrafts MSEs in the COVID-19 uncertain environment. Using a quantitative approach, a structured survey was applied to 92 handicraft MSEs. The findings demonstrate that differentiation and cost leadership competitive advantage are determined by entrepreneurial orientation. Proactivity and innovation were the practices that had the most impact on the competitive advantage of handicraft businesses during the pandemic

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