The influence of the mediating role of green innovation on the influence of human capital on competitive advantage in MSMEs

• Autores: Hidayatul Khusnah, Riyan Sisiawan Putra
• Localización: Contaduría y administración, ISSN 0186-1042, ISSN-e 2448-8410, Vol. 71, Nº. 3, 2026, págs. 1-21
• Idioma: español
• Títulos paralelos:
  • El papel mediador de la innovación verde en la influencia del capital humano en la ventaja competitiva de las MIPYMES
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    The aim of this research is to determine the influence of the mediating role of green innovation on the influence of human resources on competitive advantage. With increasingly tight business competition, MSMEs are faced with several problems that can hinder business development, one of which is the low quality of human resources. MSME players who are not equipped with knowledge and human resources who are skilled at competing can end up in bankruptcy. To maintain business continuity, MSMEs must create new and different ideas through environmentally friendly innovation to excel in competition. To achieve this goal, data from 100 MSME respondents providing food and beverage accommodation in Surabaya was used. The data collection method uses a questionnaire in the form of a Google form and distributed online to respondents. This research uses the WarpPLS 8.0 application for assistance in analyzing. The empirical results of this research show that green innovation is able to mediate human resources on competitive advantage.

  • English

    El propósito de este estudio es determinar el papel mediador de la innovación verde en la influencia de los recursos humanos en la ventaja competitiva. Ante una competencia empresarial cada vez más fuerte, las MIPYMES se enfrentan a varios problemas que pueden obstaculizar el desarrollo empresarial, uno de ellos es la baja calidad de los recursos humanos. Las MIPYMES que no cuentan con el conocimiento y los recursos humanos calificados para competir pueden terminar en quiebra. Para mantener la continuidad del negocio, las MIPYMES deben crear ideas nuevas y diferentes a través de innovaciones amigables con el medio ambiente para sobresalir en la competencia. Para lograr este objetivo, se utilizaron datos de 100 encuestados de MIPYMES que ofrecen alojamiento de alimentos y bebidas en Surabaya. El método de recopilación de datos utilizó un cuestionario en forma de formulario de Google y se distribuyó en línea a los encuestados. Este estudio utiliza la aplicación WarpPLS 8.0 para ayudar en el análisis. Los resultados empíricos de este estudio muestran que la innovación verde es capaz de mediar la influencia de los recursos humanos en la ventaja competitiva

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