Análise institucional em empresas incubadas: novas empresas e plano de negócio

• Autores: Geraldo Magela Rodrigues de Vasconcelos, Gustavo Melo Silva
• Localización: International journal of scientific management and tourism, ISSN-e 2386-8570, ISSN 2444-0299, Vol. 10, Nº. 3, 2024
• Idioma: portugués
• DOI: 10.55905/ijsmtv10n3-018
• Enlaces
  • Texto completo (pdf)
• Resumen

  • O estímulo à abertura e ao desenvolvimento de novos negócios ganhou um impulso relevante com a incubação e procedimentos para análise da viabilidade de empreendimentos. Neste trabalho o objetivo foi analisar as pressões institucionais experimentadas por empresas que passaram por processo de incubação, nomeadamente quanto à elaboração de Plano de Negócio. Metodologicamente, na busca de uma abordagem empírica, utilizou-se pesquisa qualitativa, com análise de conteúdo, tendo sido realizadas entrevistas em profundidade com seis empresas graduadas e três incubadoras de empresas, onde as empresas se graduaram. Concluiu-se que a utilização pelas empresas do Plano de Negócio é revestida de aspectos institucionais, com pressões coercitivas e normativas sobre as empresas e empreendedores, das quais a principal provém das próprias incubadoras de empresas.

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