Investigating the mediating role of strategic improvisation on the relationship between entrepreneurship orientation and firm performance in Turkish micro-enterprises using PLS-SEM

• Autores: Zafer Aykanat, Ali Kemal Çelik, Tayfun Yıldız
• Localización: RBGN: Revista Brasileira de Gestão de Negócios, ISSN 1806-4892, Vol. 27, Nº. 3, 2025, págs. 1-23
• Idioma: inglés
• DOI: 10.7819/rbgn.v27i03.4313
• Enlaces
  • Texto completo (pdf)
• Resumen

  • Purpose – The main objective of this paper is to investigate the mediating effect of strategic improvisation on entrepreneurial orientation and firm performance.

    Theoretical framework – This study adds to the body of knowledge on entrepreneurial orientation and firm performance and advances the resource-based theory.

    Design/methodology/approach – A sample of 241 SMEs was used to establish and examine four hypotheses. Partial least squares structural equation modeling (PLS-SEM) was used for data analysis.

    Findings – The empirical findings reveal that strategic improvisation behavior partially mediates the relationship between entrepreneurial orientation and firm performance as a predictor of entrepreneurs' business success in SMEs.

    Practical & social implications – This paper may help lessen environmental uncertainty and enhance foresight. Managers and business owners need to be aware of the findings.

    Originality/value – This paper fills an important gap in our understanding of the role of strategic improvisation in entrepreneurial orientation and firm performance in Asian environments, such as Türkiye, with corresponding partial mediation effects of strategic improvisation and statistically significant connections among entrepreneurial orientation, firm performance, and strategic improvisation.

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