Plataformas digitales, la difusión del odio y la política: Un análisis crítico

• Daniele Battista ^[1]
  1. [1] University of Salerno

     University of Salerno

     Fisciano, Italia

     
• Localización: Perspectivas de la comunicación, ISSN-e 0718-4867, Vol. 18, Nº. 1, 2025
• Idioma: español
• DOI: 10.56754/0718-4867.2025.3757
• Títulos paralelos:
  • Digital platforms, the spread of hate, and politics: A critical analysis
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Introducción: Este estudio examina el vínculo entre el lenguaje y la violencia en el entorno digital, con especial atención a la comunicación política. El uso del lenguaje en línea puede contribuir a la polarización, a la difusión del odio y a la normalización de la violencia verbal a veces preludio de la violencia física. Objetivo: La investigación busca comprender cómo se emplea el lenguaje para extremar el debate público y qué estrategias lingüísticas favorecen la legitimación de la agresividad en los contextos digitales. Metodología: A través de un análisis cualitativo de los contenidos y una revisión crítica de la literatura, hemos tratado de analizar el estado del arte, centrándonos en el papel de las plataformas digitales en la difusión de discursos extremistas y el refuerzo de las tensiones sociales. Resultados: El análisis evidencia que las tecnologías digitales amplifican la influencia de los líderes políticos en la configuración del discurso público y en la difusión de retóricas polarizantes. Discusión: El uso estratégico del lenguaje en la red no solo influye en la percepción pública, sino que también puede favorecer la radicalización y la normalización del odio. Conclusiones: Comprender estos mecanismos es esencial para desarrollar estrategias de mitigación que promuevan un debate público más equilibrado y responsable.

  • English

    Introduction: This study examines the link between language and violence in the digital environment, with a particular focus on political communication. The use of online language can contribute to polarization, the spread of hate, and the normalization of verbal violence, sometimes a prelude to physical violence. Objective: The research aims to understand how language is used to radicalize public debate, and which linguistic strategies contribute to legitimizing aggression in digital contexts. Methodology: Through a qualitative content analysis and a critical literature review, we sought to examine the state of the art, focusing on the role of digital platforms in spreading extremist discourse and reinforcing social tensions. Results: The analysis highlights that digital technologies amplify the influence of political leaders in shaping public discourse and disseminating polarizing rhetoric. Discussion: The strategic use of language online not only affects public perception but can also foster radicalization and the normalization of hate. Conclusions: Understanding these mechanisms is essential to developing mitigation strategies that promote a more balanced and responsible public debate

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