Comunicación de Riesgo y el Papel de los Científicos en la Sensibilización sobre Salud Pública: El Caso del Gas Radón

• Noel Pascual-Presa ^[1] ; Sara Pérez-Seijo ^[1] ; Berta García-Orosa ^[1]
  1. [1] Universidade de Santiago de Compostela

     Universidade de Santiago de Compostela

     Santiago de Compostela, España

     
• Localización: adComunica: revista científica de estrategias, tendencias e innovación en comunicación, ISSN 2174-0992, Nº. 31, 2026 (Ejemplar dedicado a: La comunicación ante los retos ambientales), págs. 149-170
• Idioma: español
• DOI: 10.6035/adcomunica.9021
• Títulos paralelos:
  • Risk Communication and the Role of Scientists in Raising Awareness in the Field of Public Health: The Case of Radon Gas
• Enlaces
  • Texto completo
• Resumen
  • español

    Hoy en día, la comunicación efectiva de riesgo para la salud es crucial. Factores como la percepción del riesgo, la complejidad del mensaje y las estrategias empleadas determinan su impacto en la salud pública. Este estudio examina el papel de la comunidad científica en España en la sensibilización sobre el riesgo persistente y generalizado del gas radón. Entrevistas semiestructuradas con expertos ponen de relieve la necesidad urgente de mejorar la comunicación sobre el gas radón en España. Los científicos enfrentan desafíos a la hora de transmitir información técnica a una población con un conocimiento limitado sobre el radón y sus efectos. La colaboración entre los medios de comunicación y la administración pública es esencial, lo que requiere un aumento de la cobertura mediática y de los esfuerzos de concienciación pública. La segmentación dirigida resulta eficaz, con un potencial aún por explotar plenamente en la digitalización y las plataformas de redes sociales. Sin embargo, la comunicación debe equilibrar utilidad y responsabilidad, con el objetivo de empoderar a los ciudadanos para que tomen decisiones informadas.

  • English

    Nowadays, effective communication of health risks is crucial. Factors like risk perception, message complexity, and strategies shape its public health impact. This study examines the role of Spain’s scientific community in raising awareness about the persistent and widespread risk of radon gas. Semi-structured interviews with experts highlight the urgent need for improved radon gas communication in Spain. Scientists encounter challenges in conveying technical information to a population with limited understanding of radon and its effects. Collaboration between media and public administration is essential, necessitating increased media coverage and public awareness efforts. Targeted segmentation proves effective, with potential yet to be fully realized in digitalization and social media platforms. However, communication must balance utility and responsibility, aiming to empower citizens to make informed decisions.

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