Can Rize attract digital nomads? A destination analysis

• Autores: Bilgen Mete, Elif Acuner, Kübra Özer
• Localización: Anuario Turismo y Sociedad, ISSN-e 2346-206X, ISSN 0120-7555, Vol. 38, 2026 (Ejemplar dedicado a: Enero-Junio), págs. 25-57
• Idioma: inglés
• DOI: 10.18601/01207555.n38.01
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Los avances tecnológicos han ampliado las oportunidades de trabajo remoto, lo que ha dado lugar al surgimiento del perfil turístico de los “nómadas digitales” y a un nuevo mercado turístico. Este estudio tiene como objetivo evaluar la ciudad de Rize, Turquía, como un destino potencial para dicho perfil. Utilizando un diseño de estudio de caso cualitativo, mediante un muestreo intencional se seleccionaron nómadas digitales turcos interesados en destinos basados en la naturaleza. Los datos se recopilaron por medio de entrevistas presenciales y observación participante durante una visita de seis días a Rize en junio de 2024, en la que los participantes continuaron con sus rutinas laborales habituales. Los datos fueron examinados mediante técnicas de análisis descriptivo. Los resultados indican que Rize posee un gran potencial para el turismo de nómadas digitales. Además, el estudio contribuye a la definición conceptual del perfil del turista nómada digital. Sobre la base de los hallazgos, se recomiendan estrategias de planificación del destino orientadas a atraer a este tipo de turistas.

  • English

    Technological advancements have expanded remote work opportunities, leading to the emergence of the “digital nomad” tourist profile and a new tourism market. This study aims to evaluate Rize, Turkey, as a potential destination for this profile. Using a qualitative case study design, Turkish digital nomads interested in nature-based destinations were selected through purposive sampling. Data were collected via face-to-face interviews and participant observation during a six-day visit to Rize in June 2024, where participants continued their regular work routines. The data were analyzed using descriptive analysis techniques. Findings indicate that Rize holds strong potential for digital nomad tourism. The study also contributes to the conceptual definition of the digital nomad tourist profile. Based on the findings, destination planning strategies to attract this kind of tourist are recommended.

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