Domingo Gil Gimenez, Gladys Rolo González, Ernesto Suárez Carrillo
High levels of textile consumption and waste have made the fashion industry one of the most polluting sectors, highlighting the need to understand the factors influencing clothing consumption. This study aims to develop a comprehensive instrument to measure clothing consumption, adapt the Clothing Style Confidence Scale for use in a Spanish-speaking context, and explore explanatory models of sustainable clothing consumption. Using a convenience sample of 500 participants, including psychology undergraduate students from a Spanish public university, data was collected through an online questionnaire. The new instrument includes four dimensions: quantity of consumption, focus on fashion, focus on quality, and product disposal. The Clothing Style Confidence Scale was adapted through confirmatory factor analysis. Structural equation modeling was used to test a model examining the influence of consumer identities, environmental self-identity, frugal behavior, and clothing style confidence. The model explained 66% of the variance in clothing consumption, with style confidence and wasteful consumer identity as the strongest predictors.
Os elevados niveis de consumo e residuos téxtiles converteron á industria da moda nun dos sectores máis contaminantes, o que pon de manifesto a necesidade de comprender os factores que inflúen no consumo de roupa. Este estudo pretende desenvolver un instrumento integral para medir o consumo de roupa, adaptar a Escala de Confianza no Estilo de Vestir para o seu uso nun contexto hispano falante e explorar modelos explicativos do consumo sostible de roupa. Utilizando unha mostra de conveniencia de 500 participantes, incluíndo estudantes de licenciatura en psicoloxía dunha universidade pública española, recolléronse datos a través dun cuestionario online. O novo instrumento inclúe catro dimensións: cantidade de consumo, enfoque na moda, enfoque na calidade e eliminación do produto. A Escala de Confianza no Estilo de Vestir adaptouse mediante unha análise factorial confirmatoria. Utilizouse un modelo de ecuacións estruturais para probar a influencia das identidades dos consumidores, a autoidentidade medioambiental, o comportamento frugal e a confianza no estilo de vestir. O modelo explicou o 66% da varianza no consumo de roupa, sendo a confianza no estilo e a identidade de consumidor desbaldidor os preditores máis potentes.