Ética empresarial en empresas de moda: aplicación de minería de texto

• Autores: Roberto Carlos Fortich Mesa, Alex Morales Acosta, Ingrid Romero Lázaro, Héctor Urzola Berrio
• Localización: Revista de ciencias sociales, ISSN-e 1315-9518, Nº. Extra 31, 2025 (Ejemplar dedicado a: Número Especial 12), págs. 598-610
• Idioma: español
• DOI: 10.31876/rcs.v31i.44609
• Enlaces
  • Texto completo (pdf)
• Resumen

  • La ética empresarial se ha consolidado como un pilar fundamental de la Responsabilidad Social Corporativa, especialmente en industrias con alta visibilidad como la de la moda. Este estudio analiza patrones en el contenido de las noticias empresariales entre 2021 y 2025 con menciones a conductas escandalosas o controversiales en las empresas de moda. Utilizando técnicas de minería de texto en un corpus de noticias extraído con criterios de selección de ecuación de búsqueda booleana para el periodo 2021-2025 de Google News, se examina patrones y tendencias de estas narrativas, señalando menciones a escándalos y evaluando además su direccionalidad emocional. Se usó una combinación de técnicas computacionales y análisis crítico para analizar narrativas ocultas en los datos textuales examinados. En ese sentido, como resultado dos patrones que surgieron del análisis de contenido fueron: El escrutinio creciente por sus prácticas laborales y ambientales en lugares como Bangladesh, y el impulso por innovación en la industria de la moda. Se concluye que las empresas del sector en respuesta a estos patrones deberían no solo informar sobre sus avances, sino demostrar mayores compromisos con derechos laborales y ambientalismo.

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