Acceso usuarios
Muhammad Awais Bhatti
, Khaled Mohammed Ahmed Alqasa
This study seeks to answer the question, "How has digitisation affected HRM communication strategies, practices, and outcomes?" by examining these factors. Its stated goal is to investigate the ways in which digital technologies have altered HRM procedures, and to catalogue the advantages and disadvantages of these shifts. Twenty human resources experts from different sectors participated in the qualitative interview-based study. We used thematic analysis to find commonalities and trends in topics including data privacy and security, technology adoption, employee engagement, information accessibility, and the efficacy of our communications. According to the research, digital tools greatly improve the effectiveness of communication, make information more accessible, and boost employee engagement through the ability to have more personalised interactions. On the other hand, obstacles such a lack of consensus on how to use technology, widely differing degrees of technical competence, and worries about personal information security and privacy were also noted. These considerations highlight the importance of all-encompassing plans to handle the challenges of HRM's digital integration. This report highlights the pros and cons of digital technologies to help HRM grasp digital change. It helps organisations optimise HRM practices through technology implementation and risk mitigation. Theories are strengthened and more research is suggested by the study.
