Between feminist visibility and anti-feminist backlash: exploring the Twitter discussion of the Le Monde “anti-#MeToo” letter

• Vittoria Bernardini ^[1]
  1. [1] Università de Roma La Sapienza

     Università de Roma La Sapienza

     Roma Capitale, Italia

     
• Localización: Comunicación y Género, ISSN-e 2605-1982, Vol. 8, Nº. 1, 2025, págs. 1-10
• Idioma: inglés
• Títulos paralelos:
  • Entre la visibilidad feminista y la reacción antifeminista:: explorando el debate de Twitter sobre la carta “anti-#MeToo” de Le Monde
• Enlaces
  • Texto completo
• Resumen
  • español

    El presente estudio analiza un caso controvertido en la campaña de #MeToo: la publicación de una carta "anti-#MeToo" en Le Monde en enero de 2018. A través del análisis de contenido de una muestra de publicaciones en redes sociales durante la semana posterior a la publicación de la carta, el estudio explora cómo los usuarios interpretan un caso destacado de reacción contra #MeToo en el momento de mayor visibilidad del movimiento. Este análisis revela una serie de temas útiles para comprender muchas de las tensiones entre el “feminismo popular” y la “misoginia popular” en los debates actuales sobre políticas de género, incluyendo la reacción antifeminista, los discursos de caza de brujas y pánico moral, y las reivindicaciones de victimización tanto de mujeres como de hombres.

  • English

    The present study analyses a controversial case study in the #MeToo campaign: the publication of an “anti-#MeToo” letter in Le Monde in January 2018. Through content analysis of a sample of social media posts in the week that followed the publication of the letter, the study explores how users interpret a high-pro-file instance of backlash against #MeToo at the height of its visibility. This analysis brings to light a number of themes that are useful to understand many tensions between “popular feminism” and “popular misogyny” in current debates on gender politics, including anti-feminist backlash, witch-hunt and moral panic discourses, and women’s and men’s claims to victimhood.

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