Resumen de How monetary policy shapes company and business strategies: comparing two crises

Gonzalo Salas Muñoz, Juan Francisco Prados Castillo, José luis Martín Marín

• Objective and interest of the work: This research analyses the monetary policy developed during the last two major economic crises. It seeks to compare both lines of action and to analyse the effect that the direction of these policies has had on the business context. It considers the impact on managerial choices, market positioning and marketing tactics from a macroeconomic perspective.

  Design of the methodology: The methodology used was a structured Boolean search across selected databases, focusing on how shifts in monetary policy influence managerial decisions, marketing and overall business strategies. Various sources, including monographs, official reports and articles, were consulted to provide a comprehensive analysis.

  Results: The results highlight how the ECB’s monetary policy during the COVID-19 pandemic differed from its approach during the 2008 financial crisis, with a more rapid and extensive response. The implications for businesses are significant because these policies influence macroeconomic indicators and require adjustments in strategic decisions and operations. High levels of public debt, coupled with rising inflation and economic stagnation, present additional complexities.

  Practical implications: In terms of practical implications, this study underscores the importance of businesses understanding and adapting to monetary policies. The monetary policy decisions of central banks have a cascading effect on firms, affecting management, marketing, financial planning, investment decisions and global trade dynamics. Managers should be agile and foster a culture of continuous learning to respond effectively to monetary policy shifts.