Juping Yu, Siti Suraya Abd Razak
Research explores how changing regulations affect both securitymeasures and customer trust and the market transition of business willingnesstowards accepting prepaid cards during digital payment adoption. Prepaidcardsserve as crucial financial instruments for digital transactions because they address banking service gaps in areas lacking traditional banking facilities. Securityconcerns arise about prepaid cards because of fraud issues together withdatabreaches and compliance requirements. The analysis explores the influences of Prepaid Accounts Rule and AMLD5 regulations on security protocols throughtheir impact on fraud identification systems and encryption and identity authenticationprocedures. The research utilizes document analysis of regulatory documents andacademic literature and industry reports to determine the essential regulatoryeffects on prepaid card security and business operations. Stricter regulationsgenerate better security outcomes for consumers alongside enhanced trust andincreased market development yet emerging market businesses face difficulties dueto these compliance requirements. This study recommends additional international regulatory coordination because regulations have increased both safety and market expansion.