Ética corporativa y precio justo percibido, el binomio estratégico para el consumo responsable

• Rangel-Lyne, Lucirene ^[3] ; Azuela-Flores, José Ignacio ^[1] ; Ochoa-Hernández, Magda Lizet ^[1] ; Infante-Aguillón, Mirtha Elba ^[2]
  1. [1] Universidad Autónoma de Tamaulipas

     Universidad Autónoma de Tamaulipas

     México

     
  2. [2] Universidad del Noreste

     Universidad del Noreste

     México

     
  3. [3] Profesora investigadora, Área de Negocios y Humanidades, Universidad del Noreste, Tampico, México Profesora investigadora, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México.

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• Localización: Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, ISSN 0123-5923, Vol. 37, Nº. 160, 2021, págs. 439-447
• Idioma: español
• DOI: 10.18046/j.estger.2021.160.4098
• Títulos paralelos:
  • Ética corporativa e preço justo percebido, o binômio estratégico para o consumo responsável
  • Corporate ethics and perceived fair price, the strategic binomial for responsible consumption
• Enlaces
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• Resumen
  • español

    La responsabilidad corporativa ética eleva la percepción de justicia en los precios de los productos adquiridos. El propósito de este artículo fue confirmar dicha premisa como predictora de la intención de recompra socialmente responsable. Se analizaron las percepciones de 153 consumidores con poder adquisitivo restringido, que declararon comprar productos de empresas con responsabilidad ética. El efecto del precio justo percibido se demostró en una mediación total para explicar las intenciones de recompra socialmente responsables.

  • English

    Ethical corporate responsibility elevates the price fairness perception of the purchased products. This paper aimed to confirm this premise as a predictor of the socially responsible repurchase intention. The perceptions of 153 consumers with restricted purchasing power, who declared to buy products from companies with ethical responsibility, were analyzed. The effect of the perceived fair price was demonstrated in a full mediation to explain socially responsible repurchase intentions.

  • português

    A responsabilidade corporativa ética eleva a percepção de justiça nos preços dos produtos adquiridos. O objetivo deste artigo foi confirmar essa premissa como um preditor da intenção de recompra socialmente responsável. Analisaram-se as percepções de 153 consumidores com poder aquisitivo restrito, que declararam adquirir produtos de empresas com responsabilidade ética. O efeito do preço justo percebido foi demonstrado em mediação completa para explicar as intenções de recompra socialmente responsáveis.

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