Microfundamentos do pensamento estratégico em uma startup brasileira: Um estudo de caso sobre a atuação da cognição na criação de capacidades de inovação

• Santos, Fábio ^[1] ; Facundo, Augusto ^[1]
  1. [1] Universidade de São Paulo

     Universidade de São Paulo

     Brasil

     
• Localización: Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec, ISSN-e 2446-8622, Vol. 11, Nº. 1, 2025 (Ejemplar dedicado a: Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco), págs. 47-72
• Idioma: portugués
• DOI: 10.21574/remipe.v11i1.453
• Títulos paralelos:
  • Microfoundations of strategic thinking in a Brazilian startup: Case study on the role of cognition in creating innovation capabilities
• Enlaces
  • Texto completo (pdf)
• Resumen
  • English

    This article research how the microfoundations of strategic thinking work in startups. To this end, an exploratory study was carried out with a Brazilian startup, primary and secondary data were collected through interviews with leading employees of the company's innovation strategy. The results reveal how cognition works based on strategic thinking in an innovation project that was carried out between the startup and a world-renowned Big Tech. We created a preliminary framework and as the main result a coding tree was created presenting the construct cognitive strategies for creating innovation. These results demonstrated the fundamental role of capability creation in the company studied. These high-level capabilities helped the company acquire, develop and reconfigure new resources, generating the startup a performance superior to the market, which denotes part of the challenges in an extremely competitive innovation ecosystem. The article enriches the understanding of strategic thinking, based on innovation capabilities, helping to increase the efficiency of innovation and providing inputs to be used in the field of business management.

  • português

    Este artigo pesquisa como atuam os microfundamentos do pensamento estratégico em startups. Foi realizado um estudo exploratório com uma startup brasileira, foram coletados dados primários e secundários, por meio de entrevistas com colaboradores líderes da estratégia de inovação da empresa. Os resultados revelam como atua a cognição a partir de um pensamento estratégico em um projeto de inovação que foi realizado entre a startup e uma Big Tech mundialmente conhecida. Criamos um framework preliminar e como resultado principal uma árvore de codificação foi criada apresentando o constructo estratégias cognitivas para a criação da inovação. Tais resultados demonstraram o papel fundamental do desenvolvimento de capacidades na empresa estudada. Essas capacidades de alto nível ajudaram a empresa a adquirir, desenvolver e reconfigurar novos recursos, gerando na startup uma performance superior à do mercado, o que denota parte dos desafios em um ecossistema de inovação extremamente competitivo. O artigo enriquece o entendimento sobre o pensamento estratégico, a partir das capacidades de inovação, ajudando a aumentar a eficiência da inovação e fornecendo insumos para serem utilizados no campo de gestão de empresas.

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