Effectiveness Of Legal Communication in Social Networks: A Study on Executive Authority Practices in ‘Vkontakte’

• Autores: Elena Kirillova, Varvara Bogdan, Oleg Blinkov, Elena Shergunova, Mariya Golovatskaya, Yulia G. Yudina
• Localización: Revista Brasileira de Direito, ISSN-e 2238-0604, Vol. 20, Nº. 1, 2024 (Ejemplar dedicado a: Jan.-Abr.; e4964)
• Idioma: inglés
• DOI: 10.18256/2238-0604.2024.v20i1.4982
• Títulos paralelos:
  • Eficácia da comunicação jurídica nas redes sociais: Um estudo sobre as práticas do poder executivo no “Vkontakte”
• Enlaces
  • Texto completo (pdf)
• Resumen
  • português

    Este artigo explora a prática da comunicação jurídica por parte das autoridades executivas na rede social russa “Vkontakte”. Os resultados sublinham a importância crescente da comunicação jurídica nas redes sociais, à medida que cada vez mais pessoas utilizam a Internet para comunicar e trocar informações. Este estudo tem como objetivo realizar uma análise abrangente da comunicação jurídica nas redes sociais por parte das autoridades governamentais, identificar indicadores de eficácia e propor recomendações para melhorar a eficiência da comunicação. Os métodos de investigação incluíram a análise de conteúdo dos sítios Web oficiais e das contas “Vkontakte”, bem como uma revisão de estudos seleccionados. Os resultados descrevem as vantagens e os desafios da comunicação jurídica nas redes sociais, destacando a acessibilidade, a disponibilização transfronteiriça de informações, o grande alcance do público, o livre acesso a informações jurídicas em qualquer altura e a atualização e complementação dinâmicas dessas informações. São ainda apresentadas recomendações para melhorar a eficácia da comunicação jurídica nas redes sociais por parte das autoridades executivas.

  • English

    This article explores the practice of legal communication by executive authorities on the Russian social network “Vkontakte.” The findings emphasize the growing importance of legal communication in social networks as more individuals use the internet for communication and information exchange. This study aims to conduct a comprehensive analysis of legal communication on social networks by government authorities, identify effectiveness indicators, and propose recommendations for enhancing communication efficiency. The research methods included content analysis of official websites and “Vkontakte” accounts, as well as a review of selected studies. The results outline the advantages and challenges of legal communication in social networks, highlighting accessibility, cross-border provision of information, large audience reach, free access to legal information at any time, and the dynamic update and supplementation of such information. Recommendations for improving the effectiveness of legal communication in social networks by executive authorities are also provided.

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