Acceso usuarios
Nurlugul Omarova, Akbota Mukasheva
The need to study the specifics of the reflection of straightforwardness in the online and advertising discourse of Kazakhstan is due to the lack of studies related to communicative issues, in particular, the analysis of specific media genres in terms of the relationship between axiological, speech and linguistic parameters. The aim of this research is to analyse how communicative values, specifically straightforwardness, are reflected in Kazakhstani media and online discourse, particularly in the context of the country’s bilingual language policies. The following methods were used in this work: discursive, interpretative and communicative analysis as the main ones and comparative and contextual analysis as additional ones. The advertising discourse was characterised by such features as reflection of truthful events with accurate figures and dates, simplicity of syntactic constructions and vocabulary, combination of verbal and non-verbal language signs, implicitness and allegoricality, and the network discourse is characterised by the use of graphic elements, simple syntactic constructions, elliptical sentences, introductory word combinations, language economy, immediacy of the communicative process, aphoristic speech and ensuring contact between the addressee and addressees. Furthermore, in the work, it was noted that the communicative value “straightforwardness” can be considered both from the positive side and from the negative side. This study can be used to analyse the communicative specificity based on communication in different socio-cultural spaces and to study the principles of effective communication when using the category of straightforwardness.
