Personal values in relation to environmental attitudes and behavior in handicraft enterprises in Oaxaca and Guanajuato, Mexico

• Autores: Diana de Yta Castillo, Patricia S. Sanchez Medina, René Díaz Pichardo, Angélica Bautista Cruz
• Localización: Contaduría y administración, ISSN 0186-1042, ISSN-e 2448-8410, Vol. 70, Nº. 1, 2025, págs. 1-36
• Idioma: español
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    This article explores the role of personal values and environmental attitudes as antecedents of environmental behavior in handicraft enterprises in Oaxaca and Guanajuato, Mexico. Elaborating on the value-belief norm theory (VBN), the theory of reasoned action (TRA), and the theory of planned behavior (TPB), we analyze survey data obtained from 72 handicraft enterprises using structural equation modeling. Our results show that self-transcendent and openness personal values positively and significantly impact the environmental attitudes of handicraft owners/managers as expected according to the (VBN). However, the TRA and the TPB do not explain environmental behavior in these enterprises

  • English

    Este artículo explora el papel de los valores personales y las actitudes ambientales como antecedentes del comportamiento ambiental en empresas artesanales en Oaxaca y Guanajuato, México. Profundizando en la teoría de valores-creencias-normas (VBN), la teoría de la acción razonada (TRA) y la teoría de la conducta planeada (TPB), analizamos datos de encuestas obtenidos de 72 empresas artesanales utilizando modelado de ecuaciones estructurales. Nuestros resultados muestran que los valores personales de autotrascendencia y apertura impactan de manera positiva y significativa en las actitudes ambientales de los propietarios/gerentes de las empresas artesanales, como se esperaba según la (VBN). Sin embargo, la TRA y la TPB no explican el comportamiento ambiental en estas empresas.

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