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Starting from Fredric Jameson’s famous dictum according to which “it is easier to imagine the end of the world than the end of capitalism”, this article analyses its implications from a still-unexplored angle: focussing neither on the end of the world nor on that of capitalism, the author sheds light on the relationship between these two entities and imagination. The article shows that key to Jameson’s maxim is not so much the notion of ‘end’, but rather our ability (or lack thereof) to imagine capitalism and the world. The end of the latter, it turns out, is easier to imagine because the world can be imagined more easily than capital. At the same time, the author contends, the renewed interest in the ‘end of the world’ as both rhetoric and hermeneutics can be fully grasped only by highlighting the analogies and the differences between imagining the world and imagining capitalism.
