Identificando o impacto das partes interessadas e da alta administração no desenvolvimento da inovação ambiental, produtos verdes e no desempenho ambiental na indústria de plásticos do Brasil e de Portugal

• Curth, Marcelo ^[1] ; Marques, Alzira Maria Ascensão ^[2] ; Dantas, Ítalo José de Medeiros ^[1]
  1. [1] Universidade Feevale
  2. [2] Instituto Politécnico de Leiria
• Localización: Revista de Ciências da Administração, ISSN-e 2175-8077, Vol. 26, Nº. 66, 2024 (Ejemplar dedicado a: Revista de Ciências da Administração)
• Idioma: portugués
• DOI: 10.5007/2175-8077.2024.e97177
• Títulos paralelos:
  • Identificar el impacto del apoyo de stakeholders y de la alta dirección en la configuración de la innovación ambiental, el desarrollo de productos ecológicos y el desempeño ambiental en la industria del plástico de Brasil y Portugal
  • Identifying the impact of stakeholder and top management support on shaping environmental innovation, green product development, and environmental performance in Brazil and Portugal's plastics industry
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Objetivo: Identificar la influencia de las partes interesadas y el apoyo de la alta dirección en la estrategia de innovación ambiental, la innovación de productos verdes y el desempeño ambiental en el contexto de la industria del plástico en Brasil y Portugal.

    Metodología/enfoque: Se realizó una encuesta a 94 empresas del sector, utilizando Mínimos Cuadrados Parciales (PLS) para el análisis de datos.

    Originalidad/relevancia: El estudio contribuye a las lagunas en la influencia de la alta dirección y, principalmente, de los actores externos sobre las estrategias e innovaciones relacionadas con la sostenibilidad en empresas de la industria del plástico en Brasil y Portugal.

    Principales resultados: La presión de las partes interesadas y el apoyo de la alta dirección influyen positivamente en la estrategia de innovación ambiental, la innovación de productos verdes, y ambas innovaciones influyen en el desempeño ambiental de las empresas de la industria del plástico portuguesa y brasileña.

    Contribuciones teóricas: Las implicaciones resaltan el impacto de elementos externos y empresas que influyen en la sostenibilidad ambiental, permitiendo una mayor calidad de vida y sostenibilidad a escala global.

    Contribución a la gestión: Necesidad de alineación entre la alta dirección y las partes interesadas para las estrategias e innovaciones vinculadas a la sostenibilidad.

  • English

    Goal: This paper aims to identify the influence of stakeholders and top management support on environmental innovation strategy, green product innovation, and environmental performance in the context of the plastics industry of Brazil and Portugal.

    Methodology/approach: For the research, a survey was conducted with 94 companies in the industry, using the Partial Least Square (PLS) for data analysis.

    Originality/relevance: The study contributes fill the gaps in the influence of top management and external actors on sustainability-related strategies and innovations in companies in the plastics industry in Brazil and Portugal.  Main findings: The results demonstrated that the stakeholders’ pressure and top management support positively influence the environmental innovation strategy of green products, and both innovations influence the environmental performance of companies in the Portuguese and Brazilian plastics industries.

    Theoretical contributions: The implications emphasize the impact of external elements and companies that influence environmental sustainability, enabling greater quality of life and sustainability on a global scale.

    Management contributions: The practical implications of the results emphasize the need for alignment between top management and the stakeholders for strategies and innovations linked to sustainability.

  • português

    Objetivo: Este artigo tem como objetivo identificar a influência dos stakeholders e do apoio da alta administração na estratégia de inovação ambiental, inovação de produtos verdes e desempenho ambiental no contexto da indústria de plásticos do Brasil e de Portugal.

    Metodologia/abordagem: Para efeito da pesquisa foi realizado um levantamento com 94 empresas do setor, utilizando o Mínimos Quadrados Parciais (PLS, Partial Least. Square)) para análise dos dados.

    Originalidade/relevância: O estudo contribui para sanar as lacunas na influência da alta gestão e, principalmente, de atores externos para estratégias e inovações relacionadas à sustentabilidade em empresas da indústria de plásticos no Brasil e em Portugal.

    Principais resultados: Os resultados demonstraram que a pressão dos stakeholders e o apoio da gestão de topo influenciam positivamente a estratégia de inovação ambiental, a inovação de produtos verdes, e ambas as inovações influenciam o desempenho ambiental das empresas da indústria de plásticos portuguesa e brasileira.

    Contribuições teóricas: As implicações destacam o impacto de elementos externos e empresas que influenciam a sustentabilidade ambiental, possibilitando maior qualidade de vida e sustentabilidade em escala global.

    Contribuições para a gestão: As implicações práticas dos resultados destacam a necessidade de alinhamento entre a alta administração e as partes interessadas para estratégias e inovações ligadas à sustentabilidade.

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