Acceso usuarios
Yang Liu, Xiang Lei, Lei Li
Animated films are an imported product in China, so the early development of “immigratism” in Chinese animated films penetrated into all aspects of domestic animated films. The inheritance of traditional culture and the animation creative industry is a hot topic of concern in today’s society. Because the development of the animation industry cannot be separated from the inheritance of traditional Chinese culture and folk art. In the development process of China’s animation industry, it follows the imported consumption habits that were formed before the formation of the “foreign ism” industry. Excellent traditional culture is the soul and bloodline of the Chinese nation. In the context of digital media, animated films based on digital technology are also constantly exploring innovative ways to integrate with traditional cultural elements. In the process of development, a localized industrial model has evolved that adapts to the local market environment. Through the online animation community platform, the industrialization of animation has been achieved and consumer culture has been localized and reconstructed. This article explores the integration and innovative development of animated films and traditional culture from the perspectives of theme stories, scene construction, and visual details.
