Resumen de The Communication Strategy of Brand Advertising in the New Media Era

Zhenzhen Li, Nurul Ain binti Mohd Hasan, Nor Azura Adzharuddin, Megat AL Imran Yasin

• There are still many problems in the current process of brand advertising dissemination, which require relevant personnel to adopt scientific and reasonable strategies to solve. Especially with the rapid development of new media technology. Due to the current inability of internet public opinion dissemination to keep up with the development progress of new media on the internet, and the inability to obtain official recognition of the authenticity of online information, new media can easily mislead the public. In the process of brand communication advertising, it is necessary to achieve large-scale brand dissemination through precise advertising placement. In addition, the widespread application of art and creativity should also be strengthened, and brand communication should be achieved through innovative forms. Relevant personnel also need to further explore the psychological needs of the audience, further improve brand effectiveness, and achieve widespread dissemination of the brand. The article mainly studies the new media communication strategies of brand advertising for reference and reference by relevant professionals.