Potencial de los productos ecológicos ecuatorianos: Estrategias para construir una imagen en el extranjero

• Autores: Mariela Liliana Coronel Flores, Neiba Yadira Echeagaray Solorza, Januario Arámburo De los Ríos, Mario Mitsuo Bueno Fernández
• Localización: Revista de ciencias sociales, ISSN-e 1315-9518, Vol. 31, Nº. 1, 2025, págs. 309-324
• Idioma: español
• DOI: 10.31876/rcs.v31i1.43509
• Títulos paralelos:
  • Potential of Ecuadorian organic products: Strategies to build an image abroad
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    Ante la creciente demanda global de productos sostenibles, los productos ecológicos ecuatorianos se posicionan como candidatos ideales para satisfacer esta tendencia, dado el uso de prácticas de producción respetuosas con el ambiente y la biodiversidad únicas en el país. Este estudio se centró en analizar el potencial de los productos ecológicos ecuatorianos y las estrategias para mejorar su imagen y oportunidades de exportación, utilizando una metodología cualitativa descriptiva y no experimental. A través de la revisión bibliográfica, se identificaron los principales desafíos y oportunidades en el mercado global, examinando estrategias para mejorar la imagen internacional de los productos ecológicos ecuatorianos. Los resultados destacan la importancia de la certificación orgánica y la necesidad de medidas innovadoras en financiamiento, capacitación, innovación y comercialización internacional para fortalecer la competitividad de Ecuador en este sector. Se enfatizó la relevancia de adaptarse a las tendencias globales de producción y consumo responsable como clave para el desarrollo sostenible y la captura de mercados internacionales de mayor valor. Finalmente, se identifica como crítica la transición hacia la industrialización, ante la necesidad de aprovechar los recursos naturales de Ecuador y alinearse con las tendencias y demandas globales, como una estrategia esencial para capturar mercados internacionales de mayor valor.

  • English

    Amid the growing global demand for sustainable products, Ecuadorian eco-friendly products are positioned as ideal candidates to meet this trend due to environmentally friendly production practices and the country’s unique biodiversity. This study focused on analyzing the potential of Ecuadorian eco-friendly products and strategies to enhance their image and export opportunities, employing a descriptive, non-experimental qualitative methodology. Through a bibliographic review, the main challenges and opportunities in the global market were identified, examining strategies to improve the international image of Ecuadorian eco-friendly products. The results highlight the importance of organic certification and the need for innovative measures in financing, training, innovation, and international marketing to strengthen Ecuador’s competitiveness in this sector. The importance of adapting to global trends in responsible production and consumption was emphasized as key to sustainable development and the capture of higher-value international markets. Finally, the transition to industrialization was identified as critical, given the need to take advantage of Ecuador’s natural resources and align with global trends and demands, as an essential strategy to capture higher-value international markets.

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