In academia, the circular economy is considered a response to current economic and environmental challenges, so the focus of this study is to analyze the dynamics of recycling in Soacha and identify measures for improvement by associations and companies. Likewise, the findings support the economic viability through sustainable production and highlight the importance of social action; a descriptive approach focused on examining variables and a non-experimental transactional design were used to analyze the intention and value of sustainable behavior in daily life.