Management Letters / Cuadernos de Gestión

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  Año 2025, Vol. 25, Número 1

  • Artículos

    • Seleccionado

      Salesperson ambidexterity, firm capabilities, and value co-creation: key factors in salespeople’s innovative service behavior?

      María Badenas Boldó, Gloria Berenguer Contrí, Irene Gil Saura

      • Resumen
      • Texto completo

      págs. 7-18

      
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      Research on cybersecurity and business: a bibliometric review (2004-2023)

      Luciano Barcellos Paula, Anna María Gil Lafuente , José M. Merigó

      • Resumen
      • Texto completo

      págs. 19-36

      
    • Seleccionado

      Football clubs’ social awareness as a leading strategy for performance: a fan token-based panel data analysis

      Julen Castillo Apraiz, Raúl Gómez Martínez , Jesús Manuel Palma Ruiz

      • Resumen
      • Texto completo

      págs. 37-54

      
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      Exploring the Frontier: Generative AI Applications in Online Consumer Behavior Analytic

      Takuma Kimura

      • Resumen
      • Texto completo

      págs. 57-70

      
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      Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews

      Sergey Kazakov, Pedro Cuesta Valiño, Vera Butkouskaya, Daniel Muravsky

      • Resumen
      • Texto completo

      págs. 71-88

      
    • Seleccionado

      Organizational identity construction of Colombian brands of swimwear on Instagram

      Manuelita Arias Arango, Carlos Andrés Osorio, Leonardo Ortegón Cortázar

      • Resumen
      • Texto completo

      págs. 89-101

      
    • Seleccionado

      Uncovering the receiver’s traits that moderate the effect of e-WOM valence on the purchase intentions of healthy food products

      Lorena Carrete, María del Pilar Ester Arroyo López, Gricel Castillo

      • Resumen
      • Texto completo

      págs. 103-119