Recherche et applications en marketing

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  Año 2018, Vol. 33, Número 3

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    Visual representations

    Eric Arnould, Delphine Dion

    págs. 3-6

    
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    The effect of the number of ingredient images on package evaluation and product choice

    Fanny Thomas, Sonia Capelli

    págs. 7-33

    
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    ‘Asymmetric revelation’ effect: The influence of an increased number of photos on mental imagery and behavioural responses depending on target market

    Fabrice Larceneux, Marjolaine Bezançon, Thomas Lefebvre

    págs. 34-64

    
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    Combining images and words in order to understand the cultural meaning of practices:: What photo-elicitation reveals

    Louis César Ndione, Eric Rémy

    págs. 65-89

    
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    The videographic approach in marketing research:: Which methodological protocol?

    Baptiste Cléret, Aurélie Dehling, Julie Leroy, Joonas Rokka, Alice Sohier, Maud Herbert

    págs. 90-127

    
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    On positioning videography as a tool for theorizing

    Joonas Rokka, Joel Hietanen

    págs. 128-146

    
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    Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

    François Bobrie

    págs. 147-169