European Journal of Marketing

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  Año 2016, Vol. 50, Número 11

  • Seleccionado

    Brickbats and bouquets for marketing

    Philip J. Kitchen, Jagdish N. Sheth

    • Resumen

    págs. 1906-1923

    
  • Seleccionado

    How to use C-OAR-SE to design optimal standard measures

    John R. Rossiter

    • Resumen

    págs. 1924-1941

    
  • Seleccionado

    Measurement in the social sciences: where C-OAR-SE delivers and where it does not

    Thomas Salzberger, Marko Sarstedt, Adamantios Diamantopoulos

    • Resumen

    págs. 1942-1952

    
  • Seleccionado

    The role of C-OAR-SE in marketing measurement

    Lars Bergkvist

    • Resumen

    págs. 1953-1958

    
  • Seleccionado

    Welcome to the desert of the real: reality, realism, measurement, and C-OAR-SE

    Nick Lee, John W. Cadogan

    • Resumen

    págs. 1959-1968

    
  • Seleccionado

    Editorial: the impact of marketing on children's well-being in a digital age

    Caroline Oates, Leah Watkins, Maree Thyne

    • Resumen

    págs. 1969-1974

    
  • Seleccionado

    The impact of advertising on children's psychological wellbeing and life satisfaction

    Suzanna J. Opree, Moniek Buijzen, Eva A. van Reijmersdal

    • Resumen

    págs. 1975-1992

    
  • Seleccionado

    Young consumers' brand communications literacy in a social networking site context

    Margaret-Anne Lawlor, Ãine Dunne, Jennifer Rowley

    • Resumen

    págs. 2018-2040

    
  • Seleccionado

    The socio-materiality of parental style

    Shona M Bettany, Ben Kerrane

    • Resumen

    págs. 2041-2066