Acceso usuarios
Pink or blue? The impact of gender cues on brand perceptions
Alexandra Claudia Hess, Valentyna Melnyk
págs. 1550-1574
Rico Piehler, Ceridwyn King, Christoph Burmann, Lina Xiong
págs. 1575-1601
págs. 1602-1628
Mobilizing hegemonic practices in trajectories of conspicuous resistance
Elizabeth Mamali, Peter Nuttall
págs. 1629-1651
Agency and empowerment in consumption in relation to a patriarchal bargain
Andrew Lindridge, Lisa Peñaloza, Onipreye Worlu
págs. 1652-1671
Ji Yan, Kun Tian, Saeed Heravi, Peter Morgan
págs. 1672-1702
The effect of the discounted attribute importance in two-sided messages
Cristiane Pizzutti Santos, Kenny Basso, Manuela Albornoz
págs. 1703-1725
The producer-consumer classification gap and its effects on music festival success
Bram Kuijken, Mark A.A.M. Leenders, Nachoem M. Wijnberg, Gerda Gemser
págs. 1726-1745
Seung Hwan (Mark) Lee na xiao
págs. 1746-1766
The selfie phenomenon - consumer identities in the social media marketplace
Richard Kedzior, Douglas E. Allen, Jonathan Schroeder
págs. 1767-1772
Understanding the selfie phenomenon: current insights and future research directions
Weng Marc Lim
págs. 1773-1788
Heterotopian selfies: how social media destabilizes brand assemblages
Joonas Rokka, Robin Canniford
págs. 1789-1813
Classifying the narrated #selfie: genre typing human-branding activity
Toni Eagar, Stephen Dann
págs. 1835-1857
págs. 1858-1878
Insight into the motivation of selfie postings: impression management and self-esteem
Kathrynn R. Pounders, Christine M. Kowalczyk, Kirsten Stowers
págs. 1879-1892
From liberation to control: understanding the selfie experience
Richard Kedzior, Douglas E. Allen
págs. 1893-1902
