Acceso usuarios
How alternative consumer markets can build community resiliency
Lucie K. Ozanne, Julie L. Ozanne
págs. 330-357
“Outposts of Britain” the General Post Office and the birth of a corporate iconic brand, 1930-1939
Michael Heller
págs. 358-376
Natalia Zlatevska, Mark T. Spence
págs. 377-396
Working smart to win back lost customers the role of coping choices and justice mechanisms
Annie H. Liu, Richa Chugh, Albert Noel Gould
págs. 397-420
Sometimes a celebrity holding a negative public image is the best product endorser
Maria Sääksjärvi, Katarina Hellén, George Balabanis
págs. 421-441
Value co-creation in e-commerce contexts: : does product type matter?
José María Barrutia Legarreta 
, Mario R. Paredes, Carmen Etxebarria Miguel
págs. 442-463
Matthew Tingchi Liu, Li Yan, Ian Phau, Andrea Pérez Ruiz, Min Teah
págs. 464-487
Framing as status or benefits?: : Consumers’ reactions to hierarchical loyalty program communication
Mauricio Palmeira, Nicolas Pontes, Dominic Thomas, Shanker Krishnan
págs. 488-508
Why doesn’t our branding pay off: : optimising the effects of branding through innovation
Wai Jin (Thomas) Lee, Aron O'Cass, Phyra Sok
págs. 509-529
The effect of product placements on the evaluation of movies
Jeffrey Meyer, Reo Song, Kyoungnam Ha
págs. 530-549
págs. 550-574
Consumption through the ambivalent prism of intergenerational support
Katerina Karanika, Margaret K. Hogg
págs. 575-601
The brand authenticity effect: : situational and individual-level moderators
Amelie Guevremont, Bianca Grohmann
págs. 602-620
Why familiar brands are sometimes harder to remember
Lara Stocchi, Malcolm Wright, Carl Driesener
págs. 621-638
Improving agent-based models of diffusion
Robert East, Mark Uncles, Jenni Romaniuk, Wendy Lomax
págs. 639-646
On the contributions and the validation of an agent-based simulation model of innovation diffusion
Mohammad G. Nejad
págs. 647-657
The simple rules of a complex world: : William Rand and Roland Rust
William Rand, Roland T. Rust
págs. 658-660
págs. 661-666
