European Journal of Marketing

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  Año 2015, Vol. 49, Número 11-12

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    Processing different degrees of logo change: : When higher levels of brand consciousness decreases openness to substantial logo changes

    Bo van Grinsven, Enny Das

    • Resumen

    págs. 1710-1727

    
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    Attention, emotions and cause-related marketing effectiveness

    João Guerreiro, Paulo Rita, Duarte Trigueiros

    • Resumen

    págs. 1728-1750

    
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    Service workers' job performance: : The roles of personality traits, organizational identification, and customer orientation

    Hongwei He, Weiyue Wang, Weichun Zhu, Lloyd C. Harris

    • Resumen

    págs. 1751-1776

    
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    What we know, don't know, and should know about confusion marketing

    Edward Kasabov

    • Resumen

    págs. 1777-1808

    
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    When does metric use matter less?: : How firm and managerial characteristics moderate the relationship between metric use and marketing mix performance

    Ofer Mintz, Imran S. Currim

    • Resumen

    págs. 1809-1856

    
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    Brand experimental value versus brand functional value: : which matters more for the brand?

    Elena Delgado Ballester, Estela Fernández Sabiote

    • Resumen

    págs. 1857-1879

    
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    Attenuation of negative sponsorship effects in the context of rival sports teams' fans

    Reinhard Grohs, Heribert Reisinger, David M. Woisetschläger

    • Resumen

    págs. 1880-1901

    
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    Deconstructing consumer discipline: : How self-management is experienced in the marketplace

    James Martin Cronin, Mary Patt McCarthy, Mary Delaney

    • Resumen

    págs. 1902-1922

    
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    The impact of motivation on customer satisfaction formation: : a self-determination perspective

    Christopher J. White

    • Resumen

    págs. 1923-1940

    
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    Untangling the brand name from the branded entity: : The conceptualisation and value of the established brand name

    Griff Round, Stuart. Roper

    • Resumen

    págs. 1941-1960

    
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    Should consumers request cost transparency?

    Antonis C Simintiras, Yogesh K. Dwivedi, Geetanjali Kaushik, Nripendra P. Rana

    • Resumen

    págs. 1961-1979

    
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    Commentary: : is cost transparency necessarily good for consumers?

    Adrian T.H. Kuah, Vishanth Weerakkody

    • Resumen

    págs. 1980-1986

    
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    Commentary: : what's behind the price tag: understanding cost transparency?

    Nitish Singh

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    págs. 1987-1991

    
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    Commentary: "Should consumers request cost transparency?": Cost transparency in consumer markets

    Ben Lowe

    • Resumen

    págs. 1992-1998

    
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    Rejoinder: a reply to comments on "should consumers request cost transparency?"

    Antonis C Simintiras, Yogesh K. Dwivedi, Geetanjali Kaushik, Nripendra P.. Rana

    • Resumen

    págs. 1999-2003