Acceso usuarios
On the relationships among brand experience, hedonic emotions, and brand equity
Cherng G. Ding, Timmy H. Tseng
págs. 994-1015
págs. 1016-1039
"Passivity": : a model of grocery retail price decision-making practice
Iain Watson, Steve Wood, John Fernie
págs. 1040-1066
Accounts of self-gift giving: nature, context and emotions
Teresa Pereira Heath, Caroline Tynan, Christine Ennew
págs. 1067-1086
Professional sales coaching: : an integrative review and research agenda
Vishag Badrinarayanan, Andrea L. Dixon, Vicki L West, Gail M Zank
págs. 1087-1113
Focal versus background goals in consumer financial decision-making: : Trading off financial returns for self-expression?
Jaakko Aspara, Amitav Chakravarti, A.O.I. Hoffmann
págs. 1114-1138
B2B service brand identity and brand performance: : An empirical investigation in the UK's B2B IT services sector
Darren Andrew Coleman, Leslie de Chernatony, George Christodoulides
págs. 1139-1162
The strength of no tie relationship in an online recommendation: : Focused on interactional effects of valence, tie strength, and type of service
Dong-Mo Koo
págs. 1163-1183
Are size-zero female models always more effective than average-sized ones?: : Depends on brand and self-esteem!
Xuemei Bian, Kai Yu Wang
págs. 1184-1206
Unpicking motives to purchase locally-produced food: : analysis of direct and moderation effects
Juliet Memery, Robert Angell, Adam Lindgreen, Phil Megicks
págs. 1207-1233
págs. 1234-1255
Asymmetric preferences for leaders and implications for followers
Dean Charles Wilkie, Les Johnson, Lesley White
págs. 1256-1275
Improving pharmacy store performance: : the merits of over-the-counter drugs
Jaap Edo Wieringa, Peter S.H. Leeflang, Katrin Christiane Reber
págs. 1276-1299
Unmanageable multiplicity: : consumer transformation towards moral self coherence
Michal J. Carrington, Ben Neville, Robin Canniford
págs. 1300-1325
Buy four get 30% off: : how consumers respond to missing a quantity discount
Wen-Hsien Huang, Chun-Ming Yang
págs. 1326-1342
