Acceso usuarios
In-store arousal and consumers' inferences of manipulative intent in the store environment
Renaud Lunardo, Dominique Roux
págs. 646-667
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nadia. Abou Nabout
págs. 668-691
págs. 692-712
Siblings as socialization agents: : Exploring the role of 'sibship' in the consumer socialization of children
Ben Kerrane, Shona M Bettany, Katy. Kerrane
págs. 713-735
Price promotions and brand loyalty: : Empirical evidence for the German ready-to-eat cereal market
Janine Empen, Jens-Peter Loy, Christoph Weiss
págs. 736-759
Impact of product differentiation, marketing investments and brand equity on pricing strategies: : A brand level investigation
Nebojsa S Davcik, Piyush Sharma
págs. 760-781
The effect of construal level on time perceptions, confidence in judgements and future preferences
Sonia Noemi Vilches Montero, Mark T. Spence
págs. 782-805
Consumer evaluation in new products: : the perspective of situational strength
Aihwa Chang, Timmy H. Tseng
págs. 806-826
Investor sentiment, customer satisfaction and stock returns
Chi-Lu Peng, Kuan-Ling Lai, Maio-Ling Chen, An-Pin. Wei
págs. 827-850
Mobile coupons: : what to offer, to whom, and where?
Saman Khajehzadeh, Harmen Oppewal, Dewi Tojib
págs. 851-873
The role of the fit construct and sponsorship portfolio size for event sponsorship success: : A field study
Manfred Bruhn, Matthias Holzer
págs. 874-893
From store brands to store brandscapes: : the emergence of a time and money saving heuristic
Alan Collins, James Martin Cronin, Richard J. George, Steve Burt
págs. 894-918
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Richard Lee, Marc Mazodier
págs. 919-942
Investors' reactions to company advertisements: : the persuasive effect of product-featuring ads
Jaakko Aspara, Amitav Chakravarti
págs. 943-967
Does the factor theory of satisfaction explain political voting behaviour?
Peter Schofield, Peter Reeves
págs. 968-992
