Acceso usuarios
Informing brand messaging strategies via social media analytics
Constantinos K. Coursaris, Wietske van Osch
págs. 6-24
Visual twitter analytics (vista): : Temporally changing sentiment and the discovery of emergent themes within sport event tweets
Orland Hoeber, Maha El Meseery, Kenneth Odoh, Radhika Gopi
págs. 25-41
Competitive intelligence in social media Twitter: : iPhone 6 vs. Galaxy S5
Yoosin Kim, Rahul Dwivedi, Jie Zhang, Seung Ryul Jeong
págs. 42-61
Discovering shilling groups in a real e-commerce platform
Youquan Wang, Zhiang Wu, Zhan Bu, Jie Cao, Dun Yang
págs. 62-78
How to strengthen the social media interactivity of e-government: : Evidence from China
Xiaoling Hao, Daqing Zheng, Qingfeng Zeng, Weiguo Fan
págs. 79-96
The role of trust management in reward-based crowdfunding
Haichao Zheng, Jui Long Hung, Zihao Qi, Bo Xu
págs. 97-118
Sentimental interplay between structured and unstructured user-generated contents: : An empirical study on online hotel reviews
Xianfeng Zhang, Yang Yu, Hongxiu Li, Zhangxi Lin
págs. 119-145
A method of potential customer searching from opinions of network villagers in virtual communities
Tsung Yi Chen, Yan Chen Liu, Yuh Min Chen
págs. 146-167
