International Journal of Advertising

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  Año 2014, Vol. 33, Número 3

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    Introduction

    Charles R. Taylor

    • Resumen

    pág. 427

    
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    Editorial: Reassessing the current state of advertising to children

    Les Carlson, Barbie Clarke

    • Resumen

    págs. 429-436

    
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    'Mum, can I play on the internet?' Parents' understanding, perception and responses to online advertising designed for children

    Lara Spiteri Cornish

    • Resumen

    págs. 437-473

    
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    Age-dependent effects of food advergame brand integration and interactivity

    Nora J. Rifon, Elizabeth Taylor Quilliam, Hye-Jin Paek, Lorraine J. Weatherspoon, Soo-Kyong Kim, Karen C. Smreker

    • Resumen

    págs. 475-508

    
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    Advertising or games? Advergames on the internet gaming sites targeting children

    An Soontae, Hannah Kang

    • Resumen

    págs. 509-532

    
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    The impact of event sponsorship on Portuguese children's brand image and purchase intentions: The moderator effects of product involvement and brand familiarity

    Isabel Simoes, Luisa Agante

    págs. 533-556

    
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    Effects of violent television programmes on advertising effectiveness among young children: Findings from a field experiment of kindergarten samples in South Korea

    Eunji Cho, Seung-Chul Yong

    • Resumen

    págs. 557-578

    
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    Parental mediation of food marketing communications aimed at children

    Nicki Newman, Caroline Oates

    • Resumen

    págs. 579-598

    
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    Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool

    Karine Charry

    • Resumen

    págs. 599-616