Acceso usuarios
págs. 1-2
Commercialised nostalgia: : staging consumer experiences in small businesses
Kathy Hamilton, Beverly Wagner
págs. 3-4
Moving up, down, or sideways? Exploring consumer experience of identity and status incongruence
Sofia Ulver, Jacob Ostberg
págs. 4-5
págs. 6-7
Product-agency benefits: : consumer perspectives and strategic implications
Cele Otnes, Julie Ruth, Elizabeth Marie Crosby
págs. 8-9
Intentionality attributions and humiliation: : the impact on customer behavior
Concepción Varela Neira, Víctor Rodolfo Vazquez
págs. 10-11
págs. 12-13
How companies' good deeds encourage consumers to adopt pro-social behavior
Simona Romani, Silvia Grappi
págs. 14-15
Risk as moderator of the trust-loyalty relationship
Marcel Paulssen, Raphael Roulet, Sina Wilke
págs. 17-18
Outcomes of decision speed: an empirical study in product elimination decision-making processes
Paraskevas C. Argouslidis, George Baltas, Alexis Mavrommatis
págs. 19-20
Wondwesen Tafesse
págs. 21-22
Oliver B. Büttner, Arnd Florack, Anja S. Göritz
págs. 23-24
Situational variables and sustainability in multi-attribute decision-making
Bonnie J.K. Simpson, Scott K. Radford
págs. 26-27
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
François Anthony Carrillat, Alain d'Astous
págs. 28-29
Exploring brand associations: : an innovative methodological approach
Belinda Crawford Camiciottoli, Silvia Ranfagni, Simone Guercini
págs. 30-31
How consumers value transactions that entail using windfall money to offset missed price discounts
Subimal Chatterjee, Napatsorn Jiraporn, Timothy Heath, Magdoleen Ierlan, Glenn A. Pitman
págs. 30-31
Economic nationalism and cosmopolitanism: : a study of interpersonal antecedents and differential outcomes
Kyung Tae Lee, You-Il Lee, Richard Lee
págs. 32-33
Looking beyond impulse buying: : a cross-cultural and multi-domain investigation of consumer impulsiveness
Piyush Sharma, Bharadhwaj Sivakumaran, Roger Marshall
págs. 34-35
págs. 36-37
