Acceso usuarios
Intelligent sensor-based services success: : the role of consumer characteristics and information
Jiyoung Hwang, Linda Good
págs. 406-431
Segmenting consumer reactions to social network marketing
Colin Campbell, Carla Ferraro, Sean Sands
págs. 432-452
Why, how and to what effect do firms deviate from their intended marketing plans?: : Towards a taxonomy of post plan improvisations
Peter S. Whalen, David M. Boush
págs. 453-476
págs. 477-495
págs. 496-521
Michael Polonsky, William Kilbourne, Andrea Vocino
págs. 522-551
Others service experiences: : emotions, perceived justice, and behavior
Anna Mattila, Lydia Hanks, Chenya Wang
págs. 552-571
E-relationship marketing: : a cognitive mapping introspection in the banking sector
Isabelle Brun, Fabien Durif, Line Ricard
págs. 572-594
págs. 595-616
págs. 617-640
págs. 641-656
The moderating effect of normative commitment on the service quality-customer retention relationship
Gordon Fullerton
págs. 657-673
Shopping at different food retail formats: : Understanding cross-shopping behavior through retail format selective use patterns
Hayiel Hino
págs. 674-698
How retailer coupons increase attitudinal loyalty � the impact of three coupon design elements
Ralf Wierich, Stephan Zielke
págs. 699-721
Buyer control in domestic and international supplier-buyer relationships
Arnt Buvik, Otto Andersen, Kjell Gronhaug
págs. 722-741
Promote me or protect us? The framing of policy for collective good
Anjala Selena Krishen, Robyn Raschke, Pushkin Kachroo, Michael LaTour, Pratik Verma
págs. 742-760
A customer lifetime value model for the banking industry: : a guide to marketing actions
Yeliz Ekinci, Nimet Uray
págs. 761-784
Implicit sponsorship effects for a prominent brand
Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix, Mathieu Kacha, Björn Walliser
págs. 785-804
