Acceso usuarios
Service employee clusters in banking: Exploring Ind's typology considering behaviour, commitment and attitude about leadership
Elaine Wallace, Leslie de Chernatony, Isabel Buil Carrasco
págs. 1781-1803
págs. 1804-1824
"What will 'they' think?": Marketing leakage to undesired audiences and the third-person effect
Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander
págs. 1825-1840
A classification schema of co-production of goods: an open-systems perspective
Fernando R Jiménez, Kevin E. Voss, Gary L Frankwick
págs. 1841-1858
A new era of consumer marketing?: An application of co-creational marketing in the music industry
Jordan Gamble, Audrey Gilmore
págs. 1859-1888
págs. 1889-1909
Consumers' responses to sponsorship by foreign companies
Yue Meng-Lewis, Des Thwaites, Gopalakrishna Pillai Kishore
págs. 1910-1930
Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector
Matthew Gorton, Robert Angell, John White, Tseng Yu-Shan
págs. 1931-1953
A study of non-profit organisations in cause-related marketing: takeholder concerns and safeguarding strategies
Catherine Liston-Heyes, Gordon Liu
págs. 1954-1974
When having is not enough: implications of being satisfied
Jing Yang Zhong, Mitchell Vincent-Wayne
págs. 1975-2001
págs. 2002-2019
págs. 2020-2041
