Confucian/Chopsticks Marketing.
Kim-Shyan Fam, Zhilin Yang, Mike Hyman
págs. 393-397
Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance.
Cheng Lu Wang, Xiaohua Lin
págs. 399-409
"Harmonious" Norms for Global Marketing the Chinese Way.
Leïla Choukroune
págs. 411-432
The Impact of Chinese Culture on Corporate Social Responsibility: The Harmony Approach.
Lei Wang, Heikki Juslin
págs. 433-451
Shaomin Li, Kiran Karande, Dongsheng Zhou
págs. 453-471
David Ackerman, Jing Hu, Liyuan Wei
págs. 473-482
Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China.
Ziqiang Liu, Fue Zeng, Chenting Su
págs. 483-496
A Study of the Attitudes Towards Unethical Selling Amongst Chinese Salespeople.
Nick Lee, Amanda Beatson, Tony C. Garret, Ian Lings, Xi Zhang
págs. 497-515
Confucian Ethics Exhibited in the Discourse of Chinese Business and Marketing Communication.
Yunxia Zhu
págs. 517-528
Chinese Negotiators' Subjective Variations in Intercultural Negotiations.
Clyde A. Warden, Judy F. Chen
págs. 529-537