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The article joins the debate on food waste, to promote a reflection on current policies’ ef-fectiveness and on possible future actions. Specifically, the analysis focusses on the actions promoted by Milan local administration, particularly active on these issues, and on their impact in the perceptions and behaviours of relevant groups of citizens. The data confirm the tendency to underestimate the impact of food waste and highlight the important role that institutions can play in correcting the perception of the potential of food waste reduction practices.
